Our Mission:

For over 25 years we’ve been passionately making tactical and adventure focused watches in the heart of Downtown Los Angeles. Every piece is designed with the mission of our customers in mind and hand-crafted in-house. You live life fast…and to the fullest, so every watch is made from the highest quality materials and built to take a beating while looking amazing.


In the beginning, we made watches only for military, first-responders and law enforcement. In fact, our founder is ex-special forces, and he understood the true demands and harsh environments tactical products must survive within. Eventually, we made our watches available to the public, but we never forgot our roots. So, everything we make today must meet the highest of standards…our heroes standards.

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